81 % of professionals advertisers claim that videos posted with music perform better than those without. Whether short videos for TikTok or longer videos for YouTube, adding custom music to your video can take it to the next level.

But finding the right music video isn’t always easy. Even if you’ve chosen the perfect song, it’s hard to know what rights you need to use it. That’s why having custom music created for your video is still the best idea.

Custom music means you have control over the music associated with your video. To find out everything you need to know about adding custom music to your video, continue reading below.

Why should you use custom music?

There are many reasons why content creators should use personalized music. It’s a great way to make your video stand out and grab your audience’s attention.

You will also be able to trim and edit your music according to the needs of your video. You can create music that supports the mood of your video and captures the interest of your audience. Finally, you won’t have to worry about music ownership, because your personalized music will be yours forever.

Full control, frame sync and full rights are yours. The question is simple: why don’t you already do it?

You can adapt the music you use.

With music created specifically for your project, you have control over how long your track plays as well as the ability to segment it to fit your video perfectly. Or extract specific loops that you can use for your promotion on IG or TikTok. 

That’s the beauty of personalized music: it’s yours and you can do whatever you want with it!

You create the perfect mood for your video.

It’s not always easy to find the music that perfectly suits the mood of your video. This is especially true if video content for a very specific niche.

With custom-created music, you tell your composers exactly what you want and they do everything to achieve and match your vision. This is just one of the many benefits of creating a custom soundtrack, in addition to making your videos stand out from other content.

Credit: Studio Visit: Film Composer JunkieXL – COOL HUNTING®

You don’t have to worry about copyrights.

When the music is delivered to you, it is yours. You won’t have to worry about anything official or ask permission to use it. You paid for it, so it’s all yours and you can do whatever you want with it.

This takes a lot of the stress out of choosing music for your next video. Finding the right music is complex enough, and worrying about ownership only adds to that concern.

So when you know the music you’re using is 100% original and totally yours, adding it to your video is a much more enjoyable experience. No more DMCAs and other Youtube claims!

You can publish and monetize it individually.

If your community likes your content, it’s a safe bet that it will be delighted to be able to listen to your original musical creations on platforms dedicated to music such as Spotify, Apple Music, Google Music, Tidal, Deezer, Amazon Music or even Qobuz.

On all of these platforms, the plays, or purchases made by your fans are attributed to you and you can derive some benefit from them. After all, didn’t your grandmother tell you “don’t put all your eggs in one basket”?

Where is the best place to get personalized music?

There are plenty of places where you can get “personalized” music, but the quality is patchy to say the least. If you want to find the best epic, classical, synthwave, pop, electro, rock, metal, industrial composers…. then you have come to the right place.

You have the choice thanks to a wide range of composers, all with different and unique skills. The composers working for Shifty Records are all extremely talented and have only one goal: to enhance the intensity of your content with an exceptional soundtrack.

Credit: Ruth Barrett on Law and Order & Crafting Idiosyncratic Soundscapes — Composer Magazine

Is personalized music expensive?

Having music synced to your image enhances your videos so much that you might worry that this one is too expensive.

However, the creation of tailor-made music by international professional artists is often cheaper than paying for the rights to music you don’t own. 

The price usually varies depending on the length of the piece of music you want. The number of instruments needed can also vary the cost, as well as any other specifics you may have.

Finally, some renowned artists with whom we work have a higher price than the average, but you will always be offered an alternative solution so as not to limit creativity to your budget.

What if I don’t like the finished product?

The composers you hire must allow you to hear samples of the music produced throughout the progression, before you validate your final choice. Some may even send you several totally different variations to give you more freedom of choice.

However, if you are not satisfied, simply let your composer know. It will suggest solutions, such as tempo and pitch changes. So you can work together to make sure you get the most out of the service you paid for.

At Shifty records, your project manager takes care of everything and acts as the intermediary between you and the artists. He is your best ally, the one who fights tirelessly by your side, checks each measurement and analyzes your feedback to have the best possible lead.

Can I use my custom music on more than one video?

Once you’ve paid for your music, you can use it on as many different videos as you want. Since you paid for a service, you should be allowed to get the most out of it. Attention, some studios will ask for part of the royalties/composers.

However, having a different music track for each of your videos is a good idea. This lets your audience recognize how dedicated you are to creating unique, quality content. It also keeps them interested in every new video you post.

Adding a custom soundtrack to your video puts you in control.

Music is a must-have for videos on YouTube, TikTok, Instagram and all other social media platforms. It can attract a new audience and keep him emotionally engaged in your video until the last second.

By having the ability to decide the emotion you want for your music, you have more control over the end result of your video. It gives you creative control you deserve as a content creator.

If you’re ready to get started on creating your own custom music, reach out to one of the team members via our contact form. We will be happy to guide you through this process and will do everything to make your music creation experience unforgettable.