Choosing the right music is not just a creative decision; it’s a pivotal one when producing a video, film, or podcast. It’s the subtle difference between drawing your audience into the narrative and leaving them adrift, unengaged.

In the realm of content creation, music plays an indispensable role. It sets the tone, establishes ambiance, and forms an emotional bridge between the content and its audience. However, creators often face a dilemma: should they opt for affordable stock music or invest in original compositions?

The idea of associating music with a particular feeling or emotion is ingrained in our cultural DNA, as it reflects how civilizations have understood our innate reactions to specific tones or rhythms. Although our biological response to music is natural, we cannot assume that the association of music and emotion is also natural.

By using instruments and sounds that are consistent with the game’s world, music can help reinforce feelings of realism and legitimacy. But also to reinforce the emotional impact of these events on the player. Music can also be used as a storytelling tool by emphasizing the emotions and themes of the story and using leitmotifs, or musical themes, that recur throughout the game.

The first and main intention of a musical arrangement is to respect the original music. And that’s all. In other words, a musical arrangement is an art form in its own right but, at the same time, it is a subsidiary element of a larger narrative. So, with this guiding idea in mind, we can answer our original question. What role does the musical arrangement play?

Whether short videos for TikTok or longer videos for YouTube, adding custom music to your video can take it to the next level.

But finding the right music video isn’t always easy. Even if you’ve chosen the perfect song, it’s hard to know what rights you need to use it. That’s why having custom music created for your video is still the best idea.